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Interview
A Man Of Hospitality Development, Design And Services
Well! My story is actually a story. It starts when I went to states in late 60s to study architecture but switched to hospitality due to some financial constraints. That switch actually determined the following course of my life when I opted for the subject of hospitality as my major. Upon my return to Pakistan in 1983, I did my first hospitality partnership project Ménage in Lahore.That was the first time when I introduced the culture of interior designing in a fine dining restaurant here in Pakistan. After that, I introduced Café Zouk with Thai and American cuisines that has now made its mark as an iconic restaurant. My some other projects are New York Café, Karachi, Zouk, Karachi, 1 Potato 2 Potato, Lahore, Gun Smoke, Lahore, China Town Restaurant,Faisalabad, Copper Kettle, Islamabad, UNO Chicago Grill, Lahore and Nirala Sweets, Dubai. After coming back to Pakistan, I resumed my interior designing lust as well that I had to surrenderearlier.
Dining is not going to a restaurant, eating lavishly and coming back. Going to a restaurant is like a mood creation for yourself. I believe that ambiance changes your mindset towards your food.So, if you want your customers to enjoy their visit to your place, give them a place worth sitting for hours.
LRA is basically an initiative to get all on one platform for the attainment of their rights. It is purely dedicated to the well-being of the restaurants here in Lahore. LRA is the voice of
restaurants’ owners and staff. In future, we are planning to connect it with Pakistan Restaurants Association. Further, LRA also plays its role in ensuring professionalism at restaurants. In short,
it’s a platform where we can learn from one another.
The future of restaurants is going to fly. A lot of space is out there in the market to come up with an idea. If somebody is educated and trained in this field, he/she can get its share for surerestaurants’ owners and staff. In future, we are planning to connect it with Pakistan Restaurants Association. Further, LRA also plays its role in ensuring professionalism at restaurants. In short,
it’s a platform where we can learn from one another.
It’s not money that can bring you success in this field. The idea of opening a restaurant has become a little more scientific now. It’s a combo of education, training and function. Without proper
education and hands-on training, the chances of shutdown are 90%.it’s a platform where we can learn from one another.
Marketing is the backbone of this industry. You can be the best but if somebody doesn’t know about that it doesn’t mean anything. education and hands-on training, the chances of shutdown are 90%.it’s a platform where we can learn from one another.
I don’t think renting government’s buildings is tourism in any way. It needs mechanics that we are not prepared for. Tourism is they come for one day and stay for three. From lodging to
security, everything is tourism.
COTHM is doing a great job indeed. I am glad that somebody is working for the good of this industry. Hospitality education and practical training should be made mandatory to all the new
comers in this field.security, everything is tourism.
Train yourself mentally and physically before coming to this field. Shy, timid and nervous people should not open a restaurant. You need to be aggressive to play multidimensional in this fieldcomers in this field.security, everything is tourism.
Let me tell you that hospitality is going to be the largest industry very soon. Join up and do something for your country.